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(1) Non-Personal Information — We retain some non-personal information identified as (“Non-Personal Information”), such as geo-location, web request, browser type, browser language, web pages that you visit before or after visiting our Site, URL, platform type, click number, landing page, view page, the order of the pages, and time spent on the page. This information is collected and stored for security reasons and so that we can audit and track usage statistics, audit our affiliates, and calculate payments to third parties. “Cookies” — Non-Personal Information is collected through the use of cookies so that when accessing or using this Site, we may use one or more cookies. Cookies are small text files placed on a user’s device that allow a Site to remember user preferences. Detailed information about cookies and how we use them on websites and other websites that implement our web tools can be found in our Cookies Policy, which also explains how you can disable cookies or control them. “Web Beacons” — We also use a software technology called “clear gifs” or known as Web Beacons (visible images that are often referred to as pixel tags or clear GIFs)


on our site to recognize users, assess traffic patterns, identify content likes, and monitoring behavior also collects data about visitors who view web pages. We also include web beacons in our e-mail messages, including newsletters, to count how many e-mail messages have been opened. We also use trusted third parties to collect information, through the use of web beacons, browser cookies, and other tracking technologies. We may collect various data provided by your browser while you are on our site through web beacons. This data is collected in the aggregate but can include or be related to other non-personal information or personal information that users have voluntarily submitted. “Internet Protocol Address” — Your web browser or e-mail application will automatically provide an Internet Protocol (“IP address”) address to other computers that are communicating with you via the internet so they know where to send information. We receive an IP address every time you see one of our webpages because the browser automatically reports to us. We can also save IP addresses when you register to wofhoo.com, send messages, or buy things from us. We can use IP addresses for various purposes, including; (i) Diagnose service or technology problems; (ii) Assess and maintain security systems; (iii) Showing the most appropriate ad or content; (iv) Learn how people use our site and how we can improve it; (v) Reporting to advertisers about aggregate, but not individual, information obtained from IP addresses.